Here at PICWOOD USA, L.L.C is owned by Tom Dockham, second-generation artisans. A published Regional, Nationally, and Internationally Award Winning Photographer and he’s been known to be an expert at telling stories in his pictures. His style is simple, establishing a connection with his subjects which allows him to capture the true essence of nature and wildlife elegantly for rare and intimate wildlife portraits. A Cartoonist by trade and now a maker of custom made wood furniture.
Tom is also legally blind and a Service Disabled Veteran. He has “Tunnel Vision” (if you look through a roll of paper towels you can roughly see what he can). Tom’s major charitable cause is the Southwest Michigan Make A Wish, and Leader Dogs for the Blind.
PICWOOD USA L.L.C specializes in creating custom quality indoor and outdoor furniture for the home and office while offering shipping services nationally to our customers. The additions to our collection allow our customers to sit back, relax and appreciate our furniture.
In 2015 Tom set a goal, a Mission. Make it simple: to provide the best products and service to our customers at the lowest prices possible. Tom takes great pride in Picwood USA, the commitment to customer service and in the product he sells. Picwood USA’s online store is designed to provide you with a safe and secure environment to browse these cottage industry products.
Tom took over full-time in the garage making outdoor living products and forgoing the cartooning and photography side of the business. He created selling avenues with local vendors to sell Picwood USA products in their stores and then created an ETSY and AMAZON stores, plus adding an online e-commerce store to take orders online from the general customers
Felt like a short year, with sales booming, as Picwood USA refined their line of products and seen another year of growth. Adding a handful of new vendors to help sell our products.
In 2018, Picwood USA seen significant growth as Picwood USA added numerous vendors (Now called Dealers) to work with selling Picwood USA Outdoor Living Products.
In 2018, Picwood USA also made strides with adding Wayfair and have been in talks with Home Depot and Walmart.
Picwood USA sold off the "AMAZON" Store to George Thomas Home Decor and the vested interest in George Thomas. So Picwood USA could work closely with retail giants like Wayfair, Walmart, and Home Depot in the Manufacturing arena.
In this year we also have seen Picwood USA start another division called Kalamazoo Adirondack Chair Company that sells only to Dealers and moves to Manufacturing, similar to the concept like Ford, or Chevy (GM) using "Dealers" to sell our Outdoor Living Products.
Picwood USA signs contracts with Wayfair, Joss & Mann, All+Modern, Birch Lane to become dealers.
The transition of selling and terminating non-performance Dealers in Picwood USA was completed in early March of 2019. With the addition of the Wayfair group, Picwood USA moves more into the "General" RTA (Ready To Assemble) product line mainstream of items rather than just the basic Adirondack Chair.
In April of 2019, Picwood USA introduces four brand new SKU's furniture items in an attempt to improve their lines in the home living products for the DIY Crafters (customers).
As of June 1, 2019, Picwood USA officially adds to its portfolio "White Pine Furniture Company" to better define them, and the brand for years to come in the retail sector.
As with most Small Businesses White Pine Furniture was dealt with setbacks because of COVID-19. We had the most trying of times working with reduced staff, and low sales. We were able to afloat from our Vendors like Michigan-Made, Walmart, and Wayfair.
We put "Woody" our official mascot on vacation as most art fairs, parades, and events we attended were closed.
As we approached 2021, we had laid-off all but two staff members and put them at a very reduced hours of work. As we knew, if we were going to make in 2021 we would have to cut everywhere, and everything - and we did. Even with our EDIL loan from the government we were forced to reduce employees, stop advertising, and stop all new purchases of equipment and shop upgrades including renting a retail location.
We're hoping we can look forward to a better year than 2020. We are still on a lean budget and our thoughts of moving to a retail location are at least on the table again. We are hoping 2021 is better than last year..
White Pine Furniture
Shipping/Returns: 2002 Charles Ave., Kalamazoo, Michigan 49048, United States